I started my career in corporate communications and investor relations for big tech companies. In 2015, I launched a food blog to learn web design, photography, and digital marketing, which led me to take on web design clients. Later, I joined a wellness startup in Los Angeles, where I managed the website as part of my marketing & communications role. When we decided to build an app, I taught myself UX/UI design to create a native mobile app.

As the director of product & strategy at that wellness startup, I transformed their business from online workshops and digital downloads to a subscription-based mobile app, which, after designing and building it, we scaled it to over 1 million users. Since then, I've designed and launched apps in the productivity, mindfulness, and travel spaces, including some that leverage AI.

Clients hire me to build culturally relevant digital products in the health, mindfulness, productivity, food, or travel industries. I bring a diverse skill set to my clients, including an understanding of big business, pop culture, creator and influencer economies, and the ability to apply the latest tech to products. I'm adept at figuring out how to accomplish almost anything and getting things done.

As a 4th-generation Los Angeles native and half Latina, I bring a unique perspective to my work. I've run a food blog, worked as a photographer, and am passionate about disability justice and racial equality. I've lived and worked in 3 countries, speak Spanish fluently, occasionally create abstract art, and have a Goldendoodle named Callie.