In my role as a product designer for the travel app Hopper, I was on the team that designed a landing page for Hopper, specifically for its Homes offering, to encourage app downloads.

I blended design aesthetics with user experience, aiming to create a landing page that was not only visually appealing but also intuitively guided visitors to understand the value of the Hopper app.

I meticulously selected visuals, crafted concise and compelling copy, and created a layout that effectively conveyed the app's benefits and features.

As always, I designed this in Figma and handed off designs to engineers with detailed implementation notes.

Placing download buttons strategically and ensuring they were easily accessible was a significant part of my job, driving conversion. I conducted usability testing and analyzed user behavior to refine the page's design, all with the end goal of persuading potential users to take that vital step – downloading the Hopper app.