This project involved designing and building a website on Squarespace, defining a color palette, selecting typography, and crafting compelling copy to effectively showcase an architect's work and attract potential clients.

The architect sought a professional online presence to showcase their portfolio, highlight their design philosophy, and generate leads. The landing page was designed to serve as a key touchpoint for visitors interested in architectural services, providing essential information and a visual representation of the architect's work.

Visual Identity

The project commenced with the development of a visual identity, which included defining a color palette and typography choices. The chosen color palette was a combination of muted tones to evoke a sense of sophistication and modernity, aligning with the architect's design principles. Typography choices were made to ensure readability and visual appeal, reinforcing the professional image.

Squarespace Development

The website was built using Squarespace, selected for its user-friendly interface and ability to deliver a polished, responsive design. The Squarespace platform allowed for easy content management, ensuring that the architect could update their portfolio and information as needed.

Copywriting

Compelling and concise copy was crafted to effectively convey the architect's expertise, design philosophy, and unique approach to projects. The copy aimed to engage visitors, providing insight into the architect's background and creating a connection with potential clients. Clear calls to action encouraged visitors to reach out for inquiries or to view the portfolio.