What I offer
Product Design Visual Identity
Leveraging your current branding — or creating a new brand identity from scratch! — we’ll build a design system including colors, typography, buttons, cards, and forms that will streamline the design and implementation of your app or website and reflect your brand’s unique ethos. This offering can be stand-alone, or combined with any app or web design work.
UX & Product Research
Looking to better understand your audience, what your competitors are doing, or how your users perceive your product? Doing UX research will help empower you with insights to define your product roadmap, improve your user experience, generate ideas for new features, and refine your offerings. This offering can be stand-alone, or combined with the app or web design packages.
App Design
If you have an idea for an app — a native mobile app, or a web app — or need a fractional product designer on your team, we’ll work together to design a user-friendly, aesthetically pleasing app that meets all your product requirements and “jobs to be done.” To build the app, I’ll hand off engineer-ready Figma files with detailed implementation notes to your tech team, or I can loop in my engineering partners to code it. We will do rigorous testing before it ships to the App Store to ensure what was designed is what will ship, and I’ll be available post-launch for any design needs.
Program Management
I’ll manage people, time, and money to make almost any kind of tech project happen.
App Prototyping
If you have an idea for an app — a native mobile app, or a web app — but you don’t yet have funding or an engineering team, I can design you a clickable prototype to demo in your meetings to demonstrate the viability of your idea. In this work, we will sync so I fully understand your idea; I’ll outline the product requirements and proposed flows; and I’ll deliver up to 15 screens in high-fidelity design that you can use to demo your idea and secure your next steps.
Web Design
If you need a landing page, blog, e-commerce storefront, or portfolio website designed, I’ll work with you to design a website that supports your business goals. We’ll collaborate in Figma to refine the design and UX of your website, and then build it in Squarespace, Webflow, WordPress or Shopify. If the website is fairly low-code in nature, I’ll build it out; if it’s more complex, I’ll loop in my engineering partners to code it.
“Maria is an incredibly talented designer who's excellent at collaborating with engineers, delivering beautiful and thoughtful UX/UI designs that consider data and optimal customer experience while taking into account technical considerations. She takes feedback well and adapts quickly, delivers with high output, and leads with a hypothesis-driven approach.”
— Susan Ho, head of Hopper Homes
