Chani Nicholas, a prominent astrologer, sought to engage her readers with a unique birth chart tool while simultaneously promoting her book, "You Were Born For This." The goal was to create a digital tool that not only offered valuable insights to users but also generated a substantial number of marketing leads.

1. User-Centric Design: The initial step involved in-depth user research to understand the preferences and expectations of Chani's audience. This helped in creating a tool that resonated with her readers. We recognized that her followers were primarily interested in self-discovery through astrology and sought clear, insightful content.

2. Seamless Integration with the Book: The birth chart tool was integrated with "You Were Born For This," ensuring that users could easily explore the connection between their birth charts and the concepts in the book. This provided an added incentive for book readers to engage with the tool.

3. Engaging Visuals: Visual appeal was paramount. The tool was designed with a specific approach to the birth chart, including easy-to-read astrological insights. The visual design aligned with Chani's brand and resonated with her audience.

4. User Engagement Strategies: To drive engagement and encourage users to share their data, we incorporated features like social sharing, personalized astrological insights, and the option to save their charts. These elements made the tool both informative and shareable.

5. Lead Generation Mechanisms: The tool included a lead-capture system, where users could opt to receive newsletters, updates, and exclusive content from Chani. This allowed us to gather valuable marketing leads from users who engaged with the tool.